Our first body protector was designed for protection in Cross Country riding and has now evolved into a staple piece of attire for virtually every discipline of the equestrian world. Our success in equestrian sports lead us to pioneer the rodeo vest in the mid-nineties. Now, Phoenix rough stock rider protection is worn by almost every bull rider, saddle bronc and bareback rider competing today. Recently we have taken our experience and technology into other sports-related markets: hockey, football, baseball, snowmobiling, martial arts, snowboarding, and any other activity where shock absorption is a must. And the results have been outstanding.